Could Instagram be a tool for social change?
Hear me out is an Augmented Reality (AR) project that tackles gender-based violence (GBV) using Instagram filters.
We wanted to highlight the worldwide shocking number of cases of GBV using AR as a data visualization tool. Additionally, the aim was to motivate the users to be part of the social media campaign and create user-generated content with our insta filter and our #HearMeOut.
Together with Eliane Eid, and Hady Aim, we developed this project in the frame of the United Nations – 2021 My World 360. Our project was selected to be screened as part of the Global Week of Action from September 17-28, held during the high-level week of the United Nations General Assembly.
Motivation
– Visualize gender based violence and inspire action.
-Innovate in ways of data visualisation and experiment with AR filters.
– Connect worldwide Digital communities with social media and a #based campaign. #Act4SDGs #MYWorld360 #turnitaround #fightforgenderequality
Filter 1 – Data Visualisation
“1 of every 3 women worldwide experience physical or sexual violence” (United Nations Women, 2020)
. The dead flowers represent the victims of gender based violence every day.Filter 2 – I am part of the change
The use of filters on social media is a fun way of interaction between the digital community.
When you open the front camera you can see yourself surrounded by dull and dying flowers.
We need victims to be willing to denounce aggressions and also to motivate society in general to speak out in the face of any injustice. Denounce! listen!
Format Augmented Reality – Integral and Facebook Filters
Technology AR
Platform: Instagram and Facebook (Metaverse)
Volume 2 short filters. 30 sec.
Audience teens / young
adults
Publication 2021
external Articles about the project
“I believe that Instagram and social media artistic tools play an important role in reaching gender equality. By using those platforms we reach a more global and inclusive community that will help women speak up and be heard.”
Team
Eliane Eid and Alex Tamayo
Creative Direction, Co Directed with this amazing Digital Artist Learn more about the incredible media creator Eliane https://elianeeidportfolio.wordpress.com/creative-direction/
Hady Aymen
3D Animation
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